Find A Way Media

Content Marketing Advisory

Killer Content Marketing Advice

(Or how to word smarter, not harder.)



Before you create content, stop and ask why.


As in, why would someone care about what you have to say? How are they going to find your article among the billions of others? And why would they take action?

If you don't know, it's best not to spend time on it.

Not every company needs to make content. Some shouldn't. It's nothing personal. As one pundit has joked, a blog is a conversation nobody wanted to have with you. Without the right audience and strategy, you're only dancing with yourself.

But if you really want to tango, we can teach.



Here's how it works

First, we'll assess whether content marketing can work for your audience. If it can, we'll define the strategy, analytics, and distribution most likely to attract the best of them.



Customer Research

Who is your ideal customer and what do they crave? Our UX researchers can find out.



Content Strategy

Long or short? Daily or weekly? E-books or articles? We'll help you define your content calendar and asset types.


Analytics & Optimization

What gets measured gets managed. We'll help you iterate to greatness. 


Distribution Strategy

The only good content is read content. We'll define your channels, partners, and growth strategy.