First Ask Why
Why should people care about what you have to say? Why will your writing pique their interest among billions of others? And how might it actually lead to a sale?
If you don't know, don't publish for the sake of publishing. Content can be a devastating waste of time and money if it serves no purpose. To produce leads, content needs a voice. It needs a visual language. It needs strategy. It needs a playbook.
Your Content Playbook
Every playbook needs four chapters: Research, strategy, analytics, and plans.
Who is your ideal customer? What do they crave? Our UX researchers will find out.
Long or short? Daily or weekly? E-books or articles? We'll help you define your content calendar and asset types.
Analytics & Optimization
What gets measured gets managed. We'll help you iterate to greatness.
The only good content is read content. We'll define your channels, partners, and growth strategy.