We build content marketing playbooks that look like this
In them, we say some fun things.
“Your ideal buyer is a CDO who wants to be taken seriously.”
“They crave content about data lakes.”
“We should write e-books with lots of charts.”
And also some not so fun things.
“The daily blog has gotta go. It’s too feature-focused.”
“Here’s a content calendar. It’s your new boss.”
“No more talking about views. Views are lava.”
We’ll act on that plan together.
We’ll implement it
We’ll write some things
We’ll analyze it
And we’ll pour gasoline on what works.
So you can stop committing random acts of marketing …
And grow like you’re supposed to.