113 quotes That’ll Earn You Credibility

hot peppers spice up your marketing quotes

Content without substance is just noise

Wise words from a well-known sage can turn what’s otherwise just an opinionated rant into a poignant thought piece. You just have to choose the right one.

For those who don’t have time to troll through Google Images each time, or find the sourcing there plenty suspect, we’ve collected over one hundred of them for you. Bookmark this page for when you’re drawing a blank. We'll try to update it frequently.

113 Quotes for Marketers


  1. "If the highest aim of a Captain were to preserve his ship, he would keep it in port forever." - Thomas Aquinas

  2. “If you truly want something, you’ll find a way. If not, you’ll find an excuse.” - Jim Rohn

  3. “Do what you can, with what you have, where you are.” - Theodore Roosevelt

  4. “It is hard to fail, but it is worse never to have tried to succeed.” - Theodore Roosevelt

  5. “I have not failed. I’ve simply found 10,000 ways that don’t work.” - Thomas Edison

  6. "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." - Thomas Edison

  7. "You miss 100% of the shots you don’t take." - Wayne Gretzky

  8. "Nothing is impossible; the word itself says 'I'm possible!'" - Audrey Hepburn

  9. “Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead

  10. “If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins

  11. “People will choose unhappiness over uncertainty.” - Tim Ferris

  12. "If you do not change direction, you may end up where you are heading." - Lao Tzu


  1. "One of the greatest gifts you can give to anyone is the gift of attention." – Jim Rohn

  2. "The most important thing in communication is hearing what isn’t said." – Peter Drucker

  3. "Seek first to understand. Then to be understood." – Stephen Covey

  4. “Nobody cares how much you know until they know how much you care.” - Theodore Roosevelt

  5. "Instead of using technology to automate processes, think about using technology to enhance human interaction." – Tony Zambito

  6. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

  7. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

  8. “If your content isn't driving conversation, you're doing it wrong.” – Dan Roth

  9. “People will choose unhappiness over uncertainty.” - Tim Ferris

  10. “Many a false step was made by standing still.” - Tim Ferris“

  11. "No, no, you're not thinking; you're just being logical." - Neil Bohr, Physicist

Marketing Strategy

  1. "We need to stop interrupting what people are interested in and be what they are interested in." - Craig Davis

  2. “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.” - John Wanamaker

  3. "People will forget what you said. They will forget what you did. But they will never forget how you made them feel." – Maya Angelou

  4. “May your marketing be so useful people would pay you for it.” Jay Baer

  5. “Make the customer the hero of your story.” - Ann Handley

  6. "The purpose of a business is to create a customer who creates customers." – Shiv Singh

  7. "The best advertising you can have is a loyal customer spreading the word about how incredible your business is." – Shep Hyken

  8. "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

  9. “When a customer enters my store, forget me. He is king.” - John Wanamaker

  10. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

  11. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

  12. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

  13. “The consumer is not a moron; she is your wife.” – David Ogilvy

  14. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

  15. “The best marketing doesn't feel like marketing.” - Tom Fishburne

  16. “Social media is a contact sport.” - Margaret Molloy

  17. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” - Erik Qualman

  18. “Content is anything that adds value to the reader's life.” – Avinash Kaushik

  19. “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” – Scott Cook

  20. “My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” – Warren Whitlock

  21. "Permission marketing is marketing without interruptions.” - Seth Godin

  22. "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” - Seth Godin

  23. "Marketing is a contest for people's attention.” - Seth Godin

  24. "My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results." - Seth Godin


  1. “Don’t begin your day until it’s finished on paper.” - Jim Rohn

  2. "Nothing is so contagious as enthusiasm." – Samuel Taylor Coleridge

  3. "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it." - Steve Jobs

  4. "Great things in business are never done by one person. They're done by a team of people." - Steve Jobs

  5. “Tell me and I forget. Teach me and I remember. Involve me and I learn.” - Benjamin Franklin

  6. “By failing to prepare, you are preparing to fail.” - Benjamin Franklin

  7. "The secret of getting ahead is getting started." - Mark Twain

  8. "The harder the conflict, the more glorious the triumph." - Thomas Paine

  9. "Change before you have to." - Jack Welch

  10. "Your attitude, not your aptitude, will determine your altitude." - Zig Ziglar

  11. "Winning isn’t everything, but wanting to win is." - Vince Lombardi

  12. "If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on." - Sheryl Sandberg

  13. “If you aren’t going all the way, why go at all?” - Joe Namath

  14. "You just can't beat the person who never gives up." - Babe Ruth

  15. “The road to Easy Street goes through the sewer.” - John Madden

  16. “Fortune favors the bold.” - Virgil

  17. "Don't be afraid to give up the good to go for the great." - John D. Rockefeller

  18. "What we dwell on is who we become." - Oprah Winfrey

  19. "We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein

  20. “Creativity is intelligence having fun.” – Albert Einstein

  21. “A business that makes nothing but money is a poor business.” - Henry Ford

  22. “You don’t learn to walk by following rules. You learn by doing and falling over.” - Sir Richard Branson

  23. “Lead me, follow me, or get the hell out of my way.” - General George S Patton

  24. Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

  25. “What we fear doing most is usually what we most need to do.” - Tim Ferris

  26. “A person's success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.” - Tim Ferris

  27. “Being able to quit things that don't work is integral to being a winner” - Tim Ferris

  28. Stay committed to your decisions, but stay flexible in your approach. - Tony Robbins

  29. "The only limit to your impact is your imagination and commitment." - Tony Robbins

  30. Flock to those who are seeking the answer, flee from those who have found it.” - Unknown

  31. "The first principle is that you must not fool yourself and you are the easiest person to fool." Richard P Feynman

  32. "How you do anything is how you do everything. Your “character” or “nature” just refers to how you handle all the day-to-day things in life, no matter how small." - Derek Sivers

  33. “My great concern is not whether you have failed, but whether you are content with failure.” - Abraham Lincoln


  1. "For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled." - Richard P Feynman

  2. "Physics is like sex: sure, it may give some practical results, but that's not why we do it." - Richard P Feynman

  3. "Prediction is very difficult, especially about the future." - Neil Bohr, Physicist

  4. "A physicist is just an atom's way of looking at itself." - Neil Bohr, Physicist

  5. “Everyone has a plan until they get punched in the mouth.” - Mike Tyson

  6. “You cannot escape the responsibility of tomorrow by evading it today.” - Abraham Lincoln


  1. "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves." - Lao Tzu

  2. Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death. - Sun Tzu

  3. "Those who have knowledge, don't predict. Those who predict, don't have knowledge." - Lao Tzu

  4. "The wise man does not lay up his own treasures. The more he gives to others, the more he has for his own." - Lao Tzu

  5. "I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P Feynman

  6. "Role models who push us to exceed our limits, physical training that removes our spare tires, and risks that expand our sphere of comfortable action are all examples of eustress—stress that is healthful and the stimulus for growth.” - Tim Ferris


  1. “The best way to predict the future is to create it.” – Peter Drucker

  2. "Always do your best. What you plant now, you will harvest later." - Og Mandino

  3. "People don’t buy what you do, they buy why you do it.” – Simon Sinek

  4. "If you can't explain it to a 6-year old, you don't know it yourself." - Albert Einstein

  5. "Make a customer, not a sale." – Katherine Barchetti

  6. "Successful people ask better questions, and as a result, they get better answers." Tony Robbins

  7. The supreme art of war is to subdue the enemy without fighting." Sun Tzu

  8. “Give me six hours to chop down a tree and I’ll spend the first four sharpening the Axe.” - Abraham Lincoln

Customer success

  1. "Repeat business or behavior can be bribed. Loyalty has to be earned." – Janet Robinson

  2. "Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves." – Steve Jobs

  3. "The customer’s perception is your reality." – Kate Zabriskie

  4. "Act as if what you do makes a difference. It does." - William James

  5. "There is little success where there is little laughter." - Andrew Carnegie

  6. “The key is to set realistic customer expectations, and then not just to meet them, but to exceed them - preferably in unexpected and helpful ways.” - Sir Richard Branson

  7. "Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them." – Kevin Stirtz

  8. "The longer you wait, the harder it is to produce outstanding customer service." – William H. Davidow

  9. "We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards." – Jeff Bezos

  10. "People expect good service but few are willing to give it." – Robert Gately

  11. "Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work." – Martin Oliver

  12. "It’s easier to love a brand when the brand loves you back." – Seth Godin

  13. "Don’t find customers for your products, find products for your customers." – Seth Godin

  14. "I made a decision to write for my readers, not to try to find more readers for my writing." - Seth Godin

  15. "Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price." – Lauren Freedman

  16. “Your most unhappy customers are your greatest source of learning.” - Bill Gates