Take our online course:
How to find B2B clients as a freelance writer
Tips on building your business without losing your mind
This course will arm you with the sales process, confidence, and templates you need to land B2B clients, which tend to pay well.
About the Course
This course is for writers who are either just breaking into B2B, or who’ve broken in but need steadier work. Both are something I know a lot about.
I began my career as a B2B software sales rep where I spent thousands of hours listening to marketers talk about their challenges—like finding good B2B writers. B2B content writing is a massive, unmet need. Most writers aspire to work for magazines and newspapers, but you can earn 20 percent more writing for companies, and improve your writing just the same. In four years, I’ve gone from charging $25 per article on UpWork to a stable of recurring clients that I work with directly, and who each pay more than I used to make in a month.
This course is a series of sales lessons on how to build your business as a B2B freelancer, enriched with anecdotes, interviews, and my personal experience.
Articles I’ve written on the topic:
This video course has nine chapters for a total of five hours. It comes with a library of templates for emails, invoices, and contracts. Watch the first chapter below.
As of July 2019, these lessons are responsible for
in writing revenue
Why I made this course
It seems like just about every writer that ‘makes it’ launches a course on how to do the same. But I couldn’t find anyone doing it specifically for the B2B industry where millions of companies struggle to explain what they do (and I mean struggle. Just read Forrester) and desperately need your help. Nor have I seen one from a writer with a background in sales, negotiation, or cold outreach, all of which I’ve found to be a tremendous advantage. This industry needs you, but you need to earn a living wage. This course is designed to help you get there.
How to pick clients
What to say to them (with email templates)
What to charge (with real examples)
How to land the deal
How to grow your clients
How to build a stable of recurring clients
Pre-register today, get a gift
The course launches on September 1, 2019. The first 15 pre-registrants get a one-on-one coaching session where we’ll work through any challenges you’re running into and help you strategize.
Those who share the course with friends (who then sign up) can earn access to bonus content, like recorded interviews with exactly the sort of editors and marketers who you’re looking to be hired by, and what they look for.
$500 for full access. (It’s $350 for those who pre-register with the code PREREG by September 1, 2019.)
Questions? Feedback? Email chris at findaway.media
How much work is there for B2B content writers?
There are an estimated 5.72 million B2B companies in the U.S., or about one in five businesses. Calls for B2B writers account for almost half of all hiring posts in the Content Marketing Institute LinkedIn group.
At the time of writing there are:
4,000+ postings for “content writers” on LinkedIn
6,000+ posting for “content writers” on Glassdoor
Few B2B companies call their writers “B2B writers,” though there are thousands of posts for that as well. And, these are just the companies that are aware they have a problem. Sixty-seven percent of my income has come from outbound sales to companies, many of whom didn’t have a job posting, but did have a need.
How much can B2B freelance writers make?
The pay rate for B2B writing is similar to B2C writing, but articles take a fraction of the work. Take, for example, writing an article for VICE versus writing a blog post for a B2B startup.
VICE: $500 per post, 1,500 words, 3 weeks worth of interviews, writing, and editing
B2B startup: $500 per post, 700 words, 2 days worth of writing and editing
Writing for VICE carries a cachet, and may open the door to more reported writing. But the B2B startup will rely heavily on you for editorial input, which means much less editing and rewriting, and they’ll need 2-3 articles per week. Plus, the B2B startup likely needs a variety of even higher-margin work, like e-books, emails, landing pages, and white papers, and once you’re their preferred voice, they’ll lean on you for nearly everything.
For more information on what publications pay, visit the Contently Rates Database.